Why Real Estate Agents Should Add New Construction to Their Resale Showings

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As a real estate agent, you know how competitive and challenging the resale housing market is today and is projected to be. 

You want to provide the best service to your clients, find them the perfect home, and close the deal quickly and smoothly.

But with the limited inventory of existing homes for sale, you may miss out on a huge opportunity: new construction homes.

New homes offer many benefits to home buyers, such as modern and customizable floor plans, energy efficiency, smart technology, lower maintenance, and builder warranties. They also cater to buyers who value flexibility and have a longer time frame to move in.

One of the long term benefits is that what you learn you can apply for years, without serious competition from your peers. 

But how can you show and sell new construction homes effectively? How can you overcome the common myths and misconceptions that Realtors may have about how to work with homebuilders and onsite sales teams? 

How can you build a strong relationship with builders and developers? And how can you increase your income and reputation as a new home specialist?

The answer is simple: become a Certified  New Home Co-Broker.

What is a Certified New Home Co-Broker?

A New Home Co-Broker is a real estate agent who has completed an online training and certification program that teaches them how to assist buyers with new construction homes. The program covers topics such as:

  • How to find and qualify new home prospects
  • How to leverage new home showings to sell used homes, and vice versa
  • How to build a preferred builder network
  • How new home sales increase your productivity
  • How to team up with onsite sales teams
  • Why mortgage rates for new construction  are lower than resales 
  • How to help home shoppers who are leasing move into a new home when their lease expires
  • How to resale shoppers to new homes when you cannot find the resale they want
  • How to build a new homes niche
  • And so much more.

The New Home Co-Broker Academy offers this online training and certification program for real estate agents who want to expand their skills and knowledge in the new home niche. The program is affordable, convenient, and self-paced. You can complete it in as little as three hours and earn your designation as a New Home Co-Broker (NHCB).

Why Should You Become a a Certfied New Home Co-Broker?

By becoming a New Home Co-Broker, you will gain many advantages in the housing market, such as:

  • Access to more inventory: With the shortage of existing homes for sale, new construction homes offer a great alternative for buyers looking for more options and variety. You will be able to show them more homes that match their needs, lifestyle, and budget.
  • Higher commissions: The higher interest go, the more homebuilders will compete for qualified buyers. They know that Realtors control these buyers. Thus, higher commissions and some cases, bonuses beyond the commission.
  • You can focus on prospecting and selling because the builder writes the contract and provides all transaction management.
  • Listing opportunities – Local homebuyers have homes to sell. It is only natural that if they purchased a new home through you, they would tend to list with you.
  • Referrals – Word gets around with new home shoppers. You can earn referrals from your buyer but the onsite agent that sold the new home to your client.
  • You will also build a strong network with builders and developers who appreciate your professionalism and expertise.
  • More recognition: By earning your New Home Co-Broker designation, you will stand out from other inexperienced or inexperienced agents in new home sales. You will be able to market yourself as a new home specialist who can help buyers find their dream home whether it be a used or new home.
  • You will also gain access to exclusive resources, tools, and support from the New Home Co-Broker Academy.

Why Now is the Best Time to Become a New Home Co-Broker?

According to the latest forecasts, the demand for new construction homes will continue to grow in the next few years as more buyers seek modern, energy-efficient, and customizable homes. However, the supply of existing homes for sale will remain low, as homeowners are reluctant to sell due to economic uncertainty, health concerns, or a lack of suitable alternatives.

This means that there is a huge gap between supply and demand in the housing market, which creates an opportunity for real estate agents who can bridge that gap by showing and selling new construction homes.

By becoming a New Home Co-Broker now, you will be ahead of the curve and ready to take advantage of this opportunity. You will be able to offer your clients more choices, more value, and more satisfaction. You will also be able to make more sales with less stress, as you will have fewer hurdles and hassles.

Don’t miss this chance to boost your career and income as a real estate agent. Enroll in the New Home Co-Broker Academy today and get certified as a New Home Co-Broker. You will be glad you did.

Bottom line? More sales, less stress

Article written By: David Fletcher; Published in Realty Times 8/1/23

With our team at A Better Home Inspection, we’ve been your neighborhood home inspection company since 1988. Our staff has helped many California homeowners maintain their houses – Please call us at 619-603-0268 and schedule today!

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